Prof. Dr. Anna Schneider

• Fundamentals of Psychology
  • General Psychology
  •  Developmental and Biopsychology
  •  Social psychology
  •  Differential and personality psychology
• Applied Business psychology
  • Advertising and consumer psychology
  • Psychological market research
• Research Methods
• Digitalization
• Qualitative Research

Anna Schneider has been Professor of Business Psychology since 2017 and was appointed to the Faculty of Business and Economics at Trier University of Applied Sciences on 1 March 2023. In this role, she is responsible for the subject areas of the "Business Psychology" degree program, created in the winter semester 23/24.

Previously, Ms. Schneider held a professorship in Business Psychology at Fresenius University of Applied Sciences. Before embarking on her academic career, she worked for many years as a senior consultant for YouGov. With more than 20 years of hands on experience in market research, she regularly advises public and private organizations on surveys, as well as qualitative research projects. She is also active as a speaker and moderator at industry events, among others.

Her research interests focus on the multifaceted effects of digitization on society, economy, and politics. She is a member of various research associations and sits on scientific advisory boards of the Scientific Institute for Infrastructure and Communication Services (WIK), a renowned think tank for communication and Internet policy, the Sinus Institute, an independent institute for market and social research, and the advisory board of AgeForce1, a startup for digital retirement assistance.

Ms. Schneider studied psychology at the Universities of Maastricht and Bonn and completed a part-time doctorate at the Institute of Psychology at the University of Bonn on the topic of "Open Innovation" in parallel with her career in market research.