Prof. Dr. Anna Schneider

Teaching and research areas

  • Fundamentals of Psychology
    • General Psychology
    •  Developmental and Biopsychology
    •  Social psychology
    •  Differential and personality psychology
  • Applied Business psychology
    • Advertising and consumer psychology
    • Psychological market research
  • Research Methods
  • Digitalization
  • Qualitative Research

vita

Anna Schneider has been Professor of Business Psychology since 2017 and was appointed to the Faculty of Business and Economics at Trier University of Applied Sciences on 1 March 2023. In this role, she is responsible for the subject areas of the "Business Psychology" degree program, created in the winter semester 23/24.

Previously, Ms. Schneider held a professorship in Business Psychology at Fresenius University of Applied Sciences. Before embarking on her academic career, she worked for many years as a senior consultant for YouGov. With more than 20 years of hands on experience in market research, she regularly advises public and private organizations on surveys, as well as qualitative research projects. She is also active as a speaker and moderator at industry events, among others.

Her research interests focus on the multifaceted effects of digitization on society, economy, and politics. She is a member of various research associations and sits on scientific advisory boards of the Scientific Institute for Infrastructure and Communication Services (WIK), a renowned think tank for communication and Internet policy, the Sinus Institute, an independent institute for market and social research, and the advisory board of AgeForce1, a startup for digital retirement assistance.

Ms. Schneider studied psychology at the Universities of Maastricht and Bonn and completed a part-time doctorate at the Institute of Psychology at the University of Bonn on the topic of "Open Innovation" in parallel with her career in market research.

Publikationen

Journals
  • Arnold, R., Schneider, A., & Lennartz, J. (2020). Interoperability of interpersonal communications services – A consumer perspective. Telecommunications Policy, 44(3). doi:https://doi.org/10.1016/j.telpol.2020.101927
  • Arnold, R., & Schneider, A. (2016). Seamingly Successful. Intermedia Journal, 44(3), 31-35.
Monographs
  • Schneider, A. (2014). Forderung und Förderung der Partizipation Älterer an Innovationsprozessen.Rheinische-Friedrich-Wilhelms-Universität Bonn (Dissertation) Available at: hss.ulb.uni-bonn.de/2014/3581/3581.htm (date accessed: 20.11.2016)
Book contributions
  • Schneider, A. (2017). Dialogorientierte qualitative Onlineforschung. In Gansser, O. & Kroll, B. (Eds.), Moderne Methoden der Marktforschung - Kunden besser verstehen. (FOM Edition). Wiesbaden: Springer Gabler.
  • Arnold, R. C., Marcus, J. S., Waldburger, M., Schneider, A., Morasch, B., & Schmid, F. (2016). All ButNeutral: Citizen Responses to the European Commission’s Public Consultation on NetworkNeutrality. In Belli, L., De Filippi, P. (Eds.), Net Neutrality Compendium. (pp. 199-210): Springer International Publishing.
Conference and congress papers (peer-reviewed)
  • Schneider, A., & Arnold, R. (2022). Wearables from Head to Toe: Are They Friend or Foe? An Empirical Landscaping of Health and Fitness Wearables and Apps in Six Countries to Identify Emerging Policy Challenges. Paper presented at the 50th TPRC Conference, 16th and 17th September 2022, Arlington, VA. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4177215 (date accessed: 10.10.2022)
  • Arnold, R., Tas, S., Hildebrandt, C., & Schneider, A. (2019). Any Sirious Concerns Yet?–An Empirical Analysis of Voice Assistants’ Impact on Consumer Behavior and Assessment of Emerging Policy Challenges. Paper presented at the 47th TPRC Conference, 20th and 21th September 2019, Arlington, VA. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3426809(date accessed: 20.11.2019)
  • Arnold, R., Marcus, J. S., Petropoulos, G. & Schneider, A. (2018). Is data the new oil? Diminishing returns to scale. Paper presented at the 29th ITS European Conference of the International Telecommunications Society, 1st – 4th August 2018 Trento.
  • Arnold, R., & Schneider, A. (2017). The Functionalities of Success: A Psychological Exploration of Mobile Messenger Apps Success. Paper presented at the 45th TPRC Conference, 8th and 9th September 2017, Arlington, VA. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2941792 (date accessed: 20.11.2017)
  • Arnold, R., & Schneider, A. (2017). An App for Every Step – A psychological perspective on interoperability of Mobile Messenger Apps. Paper presented at the 28th ITS European Conference of the International Telecommunications Society, 30th July - 2nd August 2017 Passau. Available at: http://hdl.handle.net/10419/169444 (date accessed: 21.11.2017)
  • Arnold, R., & Schneider, A. (2017). Messengers Alive - Exploring consumers’ use of mobile messaging apps to mediate competence, relatedness and autonomy. Paper presented at the WebSci'17, 25th-28th. June 2017 Troy, NY. 
  • Arnold, R., Schneider, A., & Bott, J. (2017). Consumers on the Internet – Unanimously indifferent or merely unaware about digital inequalities? Paper presented at the International Communication Association 67th Annual Conference’s preconference on Digital Inequalities and Discrimination in the Big Data Era, 25th May 2017 San Diego, CA. 
  • Arnold, R., Schneider, A., & Hildebrandt, C. (2016). All Communications Services Are Not CreatedEqual–Substitution of OTT Communications Services for ECS from a Consumer Perspective.Paper presented at the 44th TPRC Conference, Sept. 30 - Oct. 1st Arlington, VA. Available at: http://ssrn.com/abstract=2756395 (date accessed: 20.11.2016)
  • Arnold, R., Waldburger, M., Morasch, B., Schmid, F., & Schneider, A. (2015). The value of networkneutrality to European consumers. Paper presented at the 26th European Regional ITSConference, Madrid 2015, June 24th- 27th. Available at: http://hdl.handle.net/10419/127121(date accessed: 12.05.2016)
  • Arnold, R., Waldburger, M., Schneider, A., Schmid, F., & Morasch, B. (2015). The value of networkneutrality to European consumers. Paper presented at the 43rd TPRC Conference, Sept.25th - 27th Arlington, VA. Available at: https://ssrn.com/abstract=2572310 (date accessed:20.11.2016)
Conference and congress papers (others)
  • Schneider, A. (2023). Digitalization and its impact on workplaces. Key results of a seven country survey. Paper presented at the Huawei “Digitalization and its impact on Workplaces” Report Launch, Sept. 19th, Shanghai.
  • Schneider, A. & Arnold, R. (2022). Intergenerational collaboration and digitalisation - a global survey. Paper presented at the Huawei Talent Summit 2022, Dec.. 9th, Athens.
  • Schneider, A. (2017). TV-Reloaded. Warum junge Menschen doch fernsehen. Paper presented at the AGF-Forum 2017, Sept. 27th Frankfurt.
  • Schneider, A. (2017) When platforms get personal – annoying certainty or pleasant surprise? Paper presented at the AGCOM Workshop on “The impact of online platforms on information freedom and media pluralism - Fake news and other regulatory challenges". March 17th, Rome.
  • Arnold, R., & Schneider, A. (2016). OTT Services and Consumers' Communication Behaviour in Germany. CEPS Digital Forum - Telecom Rules for the Digital Single Market - What should the Commission do?. Paper presented at the CEPS Digital Forum - Consumer Behaviour Online– Implications for copyright and the Digital Single Market, June, 29th Centre for European Policy Studies.
  • Arnold, R., & Schneider, A. (2016). OTT Streaming Services: Consumer behaviour and policy implications. Paper presented at the CEPS Digital Forum - Consumer Behaviour Online – Implications for copyright and the Digital Single Market,Oct. 5th Brussels: Centre for European Policy Studies.
  • Arnold, R., Marcus, J. S., Waldburger, M., Schneider, A., Morasch, B., & Schmid, F. (2015). The Value of Network Neutrality to European Consumers – Reflecting on the upcoming Telecoms Single Market Regulation in light of representative insights from consumer research. Paper presented at the WIK Conference “New rules for a digital single market“, Oct. 12th- 13th, Brussels.
  • Arnold, R., & Schneider, A. (2015). The value of network neutrality to European consumers. Paper presented at the De-Cix Summit 2015,Sept. 30th Frankfurt.
Research reports
Scientific poster
  • Boettcher, A., Eder, A., & Klauer, K. C. (2004). Affektive Blindheit gegenüber reaktionskompatiblenselbst- und fremdrelevanten Stimuli. Poster presented at the 46. Tagung experimentellarbeitender Psychologen (TeaP), Apr. 4th -7th Gießen.
  • Posthofen, M., Knode, A., & Schneider, A. (2015). Germans about Ebola. Poster presented at the 17thGeneral Online Research Conference (GOR), Mar. 18th -22nd Köln.
Press and media contributions

  • Schneider, A. (2023). Interview zu digitalen Freundschaften „Häufig eine völlig falsche Vorstellung des ‚echten Lebens‘“. Erschienen auf Trailer-Ruhr, 26.9.2023. Elisa Voss. Available at: https://www.trailer-ruhr.de/haeufig-eine-voellig-falsche-vorstellung-des-echten-lebens-thema-1023 (date accessed 18.10.2023)

  • Schneider, A. (2023). Interview zu digitalen Freundschaften „Neue Spielwiese, um menschliche Grundbedürfnisse zu bedienen“. Erschienen in Trailer-Ruhr, Oktober 23. Elisa Voss.

  • Schneider, A. (2023). How will 'presence and awareness cues' like body language change as we interact more in the metaverse?. World Economic Forum, July 23rd. Available at: https://www.weforum.org/agenda/2023/07/presence-and-awareness-cues-in-the-metaverse/ (date accessed 18.10.2023)

  • Schneider, A. (2023). Interview zu: SMEs must prioritize digital skills. Erschienen in Transform, April 2023. Available at: https://www-file.huawei.com/-/media/corp2020/media-center/pdf/transform/transform-issue8.pdf?la=en (date accessed; 24.05.2023

  • Schneider, A. (2023). Interview zu: SMEs must prioritize digital skills. Erschienen in Transform, April 2023. Available at: https://www-file.huawei.com/-/media/corp2020/media-center/pdf/transform/transform-issue8.pdf?la=en (date accessed; 24.05.2023)

  • Schneider, A. (2023). Interview zu: Wearables helped people keep fit during the pandemic, Huawei research shows. Erschienen in Transform, 6 Dec 2022/Jan 2023. Available at: https://www.huawei.com/en/media-center/transform/06/anna-schneider-wearables  (date accessed; 10.01.2023)
  • Schneider, A. (2023). Interview in: V Evropi petina odraslih nima osnovnih digitalnih veščin. Erschienen in Dnevnik, 01,23. Available at: https://www.dnevnik.si/1043004375 (date accessed; 10.01.2023)
  • Schneider, A. (2022) Interview zu „So kann Deutschland digital aufholen“. Erschienen in Salzburger Nachrichten, 12,2022, 17. Ralf Hillebrand. Available at: https://www.sn.at/panorama/medien/so-kann-europa-digital-aufholen-131527732 (date accessed: 10.01.2022)
  • Schneider, A. (2022) Interview zu: “Freundschaft im digitalen Zeitalter“.Erschienen in: e-media, 11,2022, 54-57. Karin Lehner.
  • Schneider, A. (2022) Interview in: “Verweilt doch noch...“ Erschienen in: Personalmagazin, 08, 2022, 26-30. Kluthe, A. & Leyhausen, F.
  • Schneider, A. (2021) Interview zu: „Echte Freundschaft Was uns verbindet“. (Radiobeitrag ausgestrahlt am 29.11.2021). Deutschlandfunk Nova, ab 21. Available at: https://ondemand-mp3.dradio.de/file/dradio/2021/11/25/deutschlandfunknova_echte_freundschaft_was_20211125_b9c9e4cc.mp3(date accessed: 8.4.2022)
  • Schneider, A. (2021) „Kölner Wissenschaftsrunde. Hinter den Kulissen: Prof. Dr. Anna Schneider“. Available at: https://koelner-wissenschaftsrunde.de/hinter-den-kulissen-prof-schneider/ (date accessed: 9.9.2022)
  • Schneider, A. (2021) Interview zu: „Selbstwirksamkeit ist Ziel und Lohn zugleich“. Available at:https://100toparbeitgeber.de/wissenschaft/purpose-prestige-sinnvolle-karriere/ (date accessed: 9.9.2022), 100 Top-Arbeitgeber.

  • Schneider, A. (2021) Interview zu: „Werbung mit Humor. Covid-Impf-Werbung mit Elton John bringt zum Schmunzeln“. Available at: https://www.srf.ch/kultur/gesellschaft-religion/werbung-mit-humor-covid-impf-werbung-mit-elton-john-bringt-zum-schmunzeln (date accessed: 24.5.2023)

  • Schneider, A. (2021) Interview zu: „Werbung mit Humor. Covid-Impf-Werbung mit Elton John bringt zum Schmunzeln“. Available at: https://www.srf.ch/kultur/gesellschaft-religion/werbung-mit-humor-covid-impf-werbung-mit-elton-john-bringt-zum-schmunzeln (date accessed: 24.5.2023)

  • Schneider, A. (2020). Interview zu: „Gut vernetzt, aber einsam. Freundschaften im digitalen Zeitalter“. [Interview mit der dpa, veröffentlicht am 30.7.2020], Jordan Raza, dpa.
  • Schneider, A. (2020). Interview in: „Welttag der Emojis“. [TV-Interview, ausgestrahlt am 17.7.2020], LIVE nach NEUN, WDR.
  • Schneider, A. (2019). Interview zu: „Was sagen Emojis über den Menschen aus?“ [Fernseh-Beitrag ausgestrahlt am 19.09.2019], Hier und heute. WDR.
  • Schneider, A. (2019). Interview zu: „Alexa, wo sind meine Daten? Chancen und Risiken von Sprachassistenten“ [Radiobeitrag ausgestrahlt am 24.08.2019], SWR2 Geld, Markt, Meinung. SWR2.
  • Schneider, A. (2019). Interview zu: „Sprachassistenten in Deutschland“ [Radiobeitrag ausgestrahlt am 17.08.2019], Die Profis mit Stephan Karkowsky - Das populäre Wissenschafts-Magazin. radioeinsRBB.
  • Schneider, A. (2017). Interview zu: „Da wächst ein neuer Sport-Gigant“ von Tobias Feuerhahn. Braunschweiger-Zeitung, published at 03.06.2017.
  • Schneider, A. (2017). Interview in: „Die Streaming-Revolution” Wohnungswirtschaft.
  • Schneider, A. (2017). Interview zu: „Over the Top Kommunikation“ [Radiobeitrag ausgestrahlt am 18.5.2017], Resonanzen. WDR 3.
  • Schneider, A. (2017). Interview zu: „Wie Facebook und Co. Freundschaften verändern“ [Radiobeitrag ausgestrahlt am 28.7.2017], Leonardo. WDR 5.
  • Schneider, A. (2017). Interview in: „REAL verzichtet auf Gesichtserkennung“ [Fernseh-Beitrag, ausgestrahlt am 28.06.2017] Aktuelle Stunde. WDR.
  • Schneider, A. (2017). Interview in: „Fernsehen 5.0. Flexibel, mobil, frei?“ UNICUMBERUF (5/17).
  • Schneider, A. (2017). Interview in: „Die Rückkehr junger Onliner zum TV“ new business, published at 25.9.2017
  • Schneider, A. (2017). Interview zu: „Mein digitaler Freund“ [Radiobeitrag ausgestrahlt am 30.7.2017], hr1-Mixtape. HR 1.
  • Schneider, A. (2017). Interview zu: Das Smartphone als Kommunikationskiller [Radiobeitrag ausgestrahlt am 10.11.2017], WDR 5 Leonardo – Hintergrund. WDR 5.
  • Schneider, A. (2016). Interview zu „4 Fragen an: Anna Schneider“ von Dirk Riße. Kölner Stadt- Anzeiger[Zeitungsartikel, published at 22.11.2016].
  • Schneider, A. (2016). Interview zu: „Neuer Werbe-Trend - Selbstironie verkauft besser“ von Ralph Günther[Radio-Beitrag, ausgestrahlt am 26.09.2016]. DRadio Wissen.
  • Schneider, A. (2016). „Mediennutzung 2.0“ von Simon Schomäcker [Radio-Beitrag, ausgestrahlt am3.8.2016]. Eldoradio.
  • Schneider, A. (2016). Interview in: "Endlich Montag" [Fernseh-Beitrag, ausgestrahlt am 04.05.2016],WDR Aktuelle Stunde: WDR.
  • Schneider, A. (2016). Interview in: Neue Marketing-Masche: Dein Freund, der Produzent [Fernseh-Beitrag,ausgestrahlt am 04.05.2016]. WDR-Servicezeit: WDR.
  • Schneider, A. (2014). Interview zu: Frauenquote [Fernseh-Beitrag, ausgestrahlt am 25.11.2014]. n-tvMorgennachrichten live: n-tv.
  • Schneider, A. (2013). Interview in: "Kundenworkshops richtig durchführen". Erschienen im Handwerk Magazin,5, 2013.
  • Schneider, A. (2010). Interview in: „Psychologie: Angewandte Psychologie: Werbepsychologie“[Fernseh-Beitrag], Planet Schule. WDR.
Columns
Prof. Dr. Anna Schneider
Prof. Dr. Anna Schneider
Professorin FB Wirtschaft

Contact

+49 651 8103-330

Location

Schneidershof | Building K | Room 207
details

Functions

  • Member of the Faculty Council
  • Head of the Business Psychology programme
  • Deputy member of the Appeals Committee
  • Member of the Examination Board WSP
  • Member of the Council of Elders

Business School

main campus | building K
Schneidershof | D-54293 Trier

 

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