Guest lecture: science goes practice: from the life of Germany’s first linguistic business consultancy

Guest lecture | 16:20-17:50 | Dr. Simone Burel (LUB Linguistic Business Consultancy, lub-mannheim.de)  

SCIENCE GOES PRACTICE: FROM THE LIFE OF GERMANY’S FIRST LINGUISTIC BUSINESS CONSULTANCY

Data analytics – Corporate Social Responsibility – gender issues in a company

Zu den Gastdozenten:

Dr. Simone Burel is managing director at LUB - Linguistische Unternehmensberatung (Linguistic Business Consultancy) and is particularly involved in strategy development in the areas of communication, human resources and corporate social responsibility. She is also a renowned keynote speaker, a member of the German Economic Council, a mentor at several universities, author of various peer-reviewed publications (e.g. on employer branding, applied communication strategies, and corporate identity), and is also a guest author at Wallstreet Online. Her research has been honored by the Association for Applied Linguistics and the Career Forum 'Academics' for its enormous practical relevance. She will provide us with insights into her practice as a business consultant using linguistic business data.