Prior to his appointment at the university, Prof. Dr. Richter was a member of the European board of the American sporting goods company NEW BALANCE and, as Marketing Director EMEA, was responsible for the marketing function in Europe, the Middle East and Africa. Prior to this, he worked in the agency sector as Marketing Director of TOP Sportmarketing Berlin in Germany and as company secretary of CIP UK in England. Prof. Dr. Richter began his career at the sporting goods company ADIDAS, where he held various management positions such as Product Manager Germany, Category Manager Europe and Global Project Manager for the Marketing Board.
Prof. Dr. Richter studied Business Administration at the FU Berlin and holds an MBA from the dual Master of Business Administration programme of the University of Bristol (England) and the École Nationale de Ponts et Chaussées (France). He participated in an exchange programme to the Haas School of Business at the University of California at Berkeley (USA) and completed his studies with his PhD in the Marketing and Strategic Management Group of the Warwick Business School at the University of Warwick (England).
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