Prof. Dr. Jörg Gutsche

• Marketing (especially price management, product management, brand management and relationship marketing)
• Corporate management (especially strategic management and management consulting)
• Data Science  

Jörg Gutsche holds a professorship in Marketing and Corporate Management at the Business School at Trier University of Applied Sciences. In this role, he is responsible for the topics of price management, product management, brand management, relationship marketing, corporate management and data science.

Previously, Jörg worked for many years as a management consultant, first as an associate at The Boston Consulting Group, then as a director at Simon-Kucher & Partners and most recently as a freelancer. In these positions, he acquired and managed numerous strategy and marketing projects - including over two years in other European countries, Asia and the USA.

In addition, Jörg also has experience as a line manager. Among other things, as Head of Risk and Pricing Methods at a German retail bank, he was responsible for the central analytical processes and methods for risk and price management.

Jörg studied industrial engineering at the Karlsruhe Institute of Technology and did his doctorate on the economics of open source software at the Faculty of Economics and Law at the University of Mannheim. In his spare time, he is a passionate backgammon player and enjoys reading, preferably fiction and historical non-fiction.

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