Supervision: Prof. Ute Eitzenhöfer, Prof. Eva-Maria Kollischan, Prof. Theo Smeets
Since it’s a project mostly about interacting with the audience, connecting with artists and marketing research, we couldn’t make the detailed plan without working on it, so we tried to find our flow, make the change, adjust the situation to the practical decision through our daily work, feedback from audience and up-to-date research from our target market.
About Platform itself
On our selling line, we requested not only numbers of product shoot and pieces on body photos from the artists, we also asked the pieces shot in a life vibe. We believe in the wearability in our selected art pieces, and it’s our way to provoke the wearable art, to show the audience art jewelley can become a part of our daily life.
Many things have changed since we constantly published our original articles one and half year ago, such as the size of text, the editing on images, the portion of images and text, the background music, etc, we improve our way of layout in order to provide a better reading experience through the phone screen for our audience.
All subjects are related to art and jewellery, but the types of article were enlarged through the time in order to feed wider range of audience, from monthly artist recommendation, conversation about artist, exhibition review, wearable pieces offer to book recommendation, opportunity sharing, jewellery artist’ photography project, translated articles, etc. All contents are filtered based on our first-hand resources.
We were mostly expecting the selling commission at the beginning, but we also developed the possibilities of article donation, book selling and selling derivative products. We also expect in the near future that we can collaborate with various workshops and fair organizations that we can advertise the event on our platform.
This is a long process of realization, we are learning the different characters about each artist and learning to understand if they are perfect for selling collaboration or are perfect as samples to popularise the idea of art jewellery. Furthermore, the way of working with each artist is also different, we are remarking individually for each artist in order to create the sustainable collaboration. At least, we know the importance of thinking ahead and preparing as much as possible especially when we deal with artists.
Our selling skill is definitely growing from each sale. In terms to pieces selling - wrapping, packing, shipping, insurance for each country, those kinds of general information are also fulfilled.